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Jasmine: The Fragrance of the South

Jasmine is woven into hair, temple garlands and weddings across South India, and Madurai's malli is famous enough to carry a GI tag. Beyond the fresh trade, jasmine flowers are extracted into concrete and absolute for the world's perfume houses.

AgricultureIndustry.in › Flowers › Jasmine
Top statesTamil Nadu, Karnataka, Andhra Pradesh, West Bengal, Odisha
SeasonMar–Oct peak; low in winter
GI jasmineMadurai Malli, Mysore Mallige, Udupi Mallige, Hadagali Mallige
HubMadurai and Sathyamangalam (TN)
IndustryJasmine concrete and absolute for perfume
ExportsFresh flowers to Gulf, Singapore, Malaysia

Where and How Jasmine Is Grown

Tamil Nadu is the leader, with Madurai, Dindigul, Virudhunagar, Theni, Tirunelveli, Erode (Sathyamangalam) and Kanyakumari the main districts. Karnataka grows Mysore, Udupi and Hadagali jasmine, all GI-tagged. Andhra Pradesh, West Bengal, Odisha and Maharashtra (mogra) follow. Buds are hand-picked every morning before they open and must reach the market the same day. Prices fall in summer gluts and rise sharply in winter, when production drops and weddings peak.

Jasmine for Perfume

Jasmine grandiflorum and sambac flowers are solvent-extracted near the farms, mainly around Sathyamangalam and Madurai, to make jasmine concrete, which is refined into absolute for perfume and flavour. India is one of the world's main suppliers.

Quality and Price

Jasmine is sold by weight early each morning in Madurai, Sathyamangalam, Bengaluru and Chennai. Buyers want tight white buds that will open in the evening; open or browned flowers are worth far less. Madurai malli prices can rise more than ten-fold between summer gluts and winter shortages, especially on festival and wedding days.

Exports

Fresh jasmine strings and buds are flown to Singapore, Malaysia, the Gulf and other countries with large Tamil and Malayali communities, packed in thermocol boxes with ice gel to survive the journey.

Peak flowering

March to October.

Lean season

November to February; highest prices.

Demand peaks

Weddings, temple festivals, Pongal and Diwali.

Jasmine by State

Tap a state for its districts, markets, government buying and buyers.

Tamil NaduKarnatakaAndhra PradeshWest BengalOdishaMaharashtra

Processed Products

Jasmine Concrete, Rose Attar and Flower Extracts

GI-Tagged Products

Madurai Malli (Jasmine)Mysore Mallige (Jasmine)

Related: Marigold · Jasmine · Rose · Tuberose · Chrysanthemum · Gerbera & Carnation · All crops · Soils.in for farmer help

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