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Marigold: The Flower of Every Festival

Marigold, or genda, is India's most-used flower: garlands for temples, weddings and festivals, decoration for Diwali and Dussehra, and an industrial crop whose petals are extracted for lutein, a natural yellow pigment used in poultry feed and eye-health supplements.

AgricultureIndustry.in › Flowers › Marigold
Top statesKarnataka, West Bengal, Madhya Pradesh, Gujarat, Maharashtra, Tamil Nadu
SeasonsGrown year-round; peak demand Sep–Nov festivals
TypesAfrican (large) and French (small) marigold
Industrial useLutein and natural colour extraction
MarketsEvery flower mandi
Price driverFestival and wedding dates

Where and How Marigold Is Grown

Karnataka (Chikkaballapur, Kolar, Haveri, Ballari), West Bengal (Kolaghat, Nadia, Howrah), Madhya Pradesh, Gujarat, Maharashtra, Tamil Nadu, Andhra Pradesh and Uttar Pradesh grow it. Marigold is easy to grow from seed or seedlings and flowers in two months. Farmers time planting so that flowers are ready for Navratri, Dussehra and Diwali, when prices can rise several times over. Orange and yellow African marigold (Pusa Narangi Gainda, Pusa Basanti Gainda and hybrids) are the main garland types.

Lutein: The Industrial Market

Large areas of marigold in Karnataka, Andhra Pradesh and Tamil Nadu are grown under contract for lutein extraction. Petals are dried, pelleted and extracted to make marigold oleoresin and lutein for poultry feed (deeper yolk colour), food colouring and eye-health supplements, much of which is exported.

Quality and Price

Marigold for garlands is sold by weight or by the string. Buyers want bright, compact, fully opened flowers of uniform colour. Prices can rise three to five times in the week before Dussehra and Diwali and fall sharply afterwards, which makes planting dates the farmer's main decision.

Rainy season crop

Planted June–July, flowers for Ganesh Chaturthi to Diwali.

Winter crop

Planted September–October, flowers November–February.

Summer crop

Planted January–February, flowers March–May.

Marigold by State

Tap a state for its districts, markets, government buying and buyers.

KarnatakaWest BengalMadhya PradeshGujaratMaharashtraTamil NaduAndhra PradeshUttar Pradesh

Processed Products

Lutein and Marigold Extract

Related: Marigold · Jasmine · Rose · Tuberose · Chrysanthemum · Gerbera & Carnation · All crops · Soils.in for farmer help

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