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Agra, Hooghly and Deesa: Market Town Guide

Three regions dominate India's potato storage and trade: the Agra belt of western Uttar Pradesh, the Hooghly belt of West Bengal and the Deesa belt of north Gujarat. Each has hundreds of cold stores that hold the spring harvest and release it through the year.

AgricultureIndustry.in › Mandi Towns › Agra, Hooghly and Deesa
AgraUttar Pradesh; India's biggest potato and cold-store cluster
HooghlyWest Bengal; Jyoti and Chandramukhi potatoes for the east
DeesaBanaskantha, Gujarat; processing potatoes for chips and fries
HarvestJanuary–March
StorageApril–November release
ProcessingChips and frozen fries, centred on Gujarat

About the Belts

Agra, with neighbouring Firozabad, Mathura, Aligarh and Hathras, has the largest concentration of potato cold stores in India; traders here supply North and Central India and Nepal. Hooghly (Tarakeswar, Singur, Arambagh) and Bardhaman supply Bengal, Odisha, Assam and the Northeast. Deesa in Banaskantha has grown into the main supplier of processing potatoes for chips and frozen fries, with contract farming for companies such as PepsiCo, McCain and HyFun Foods.

Crops Traded Here

Potato

How Trade Works in an Indian Mandi

Farmers bring produce in tractors, trucks or bullock carts to the market yard, where it is unloaded at the shop of a licensed commission agent (arhtiya or dalal). Buyers, including traders, millers, processors and exporters' agents, inspect the lots and bid in an open or tender auction, or increasingly on the eNAM electronic platform. The winning buyer pays a market fee to the APMC, the commission agent takes a small commission, and the farmer is paid. Weighing, cleaning, grading and loading are done by licensed workers in the yard. Daily arrivals and prices are reported to Agmarknet.

Buying from This Market as an Outside Buyer

Buyers from other states or abroad normally work through a licensed local trader or commission agent, who attends the auctions, checks quality, arranges cleaning, grading, bagging and loading, and bills with GST. Before a first deal, ask for samples, agree on the grade, moisture and tolerance for damaged or foreign matter in writing, and decide who pays for loading, transport and insurance. For exports and food processors, a third-party lab test for moisture, residues or aflatoxin is common. Payment is usually made by bank transfer before dispatch or against documents, and many traders now accept eNAM settlement. Prices change daily, so confirm the rate on the day of loading.

Getting There

Agra is on the Delhi–Mumbai and Delhi–Kolkata rail routes and the Yamuna Expressway. The Hooghly potato belt is within easy reach of Kolkata by road and suburban rail. Deesa is in Banaskantha district near Palanpur, on the route between Ahmedabad and Rajasthan.

Related: All mandi towns · All crops

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