About Naga Mircha (King Chilli)
Naga Mircha, the king chilli, is among the world's hottest chillies, used fresh, dried and in pickles.
About the Crop
Green chilli is picked fresh for daily cooking and exported to the Gulf and Europe; the rest of India's chilli crop ripens red for the dry chilli trade.
Where It Comes From
Naga Mircha (King Chilli) comes from Nagaland. The GI tag means that only produce from this area, made or grown in the traditional way, may be sold under this name. Producers and traders can register as authorised users of the GI.
Season and Market
Summer and monsoon. Dimapur and Kohima markets; online sellers.
What a GI Tag Means for Buyers
A Geographical Indication is registered with the GI Registry in Chennai. It protects a product's name, helps buyers trust its origin, and usually brings a price premium to growers. Buyers should ask suppliers whether they are registered authorised users, look for GI logos and origin details on packs, and buy from known farmer groups, cooperatives and brands in the region.
Related: Chilli · All GI products · All crops
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