About Joha Rice
Joha is a group of short-grain, aromatic winter rices of Assam, used for pulao and payas.
About the Crop
Non-basmati rice is India's staple grain, eaten daily by hundreds of millions of people and bought on a huge scale by the government for the ration system. India is the world's largest rice exporter, shipping raw, parboiled and broken rice.
Where It Comes From
Joha Rice comes from Assam. The GI tag means that only produce from this area, made or grown in the traditional way, may be sold under this name. Producers and traders can register as authorised users of the GI.
Season and Market
Harvest November–December. Guwahati and Assam markets.
What a GI Tag Means for Buyers
A Geographical Indication is registered with the GI Registry in Chennai. It protects a product's name, helps buyers trust its origin, and usually brings a price premium to growers. Buyers should ask suppliers whether they are registered authorised users, look for GI logos and origin details on packs, and buy from known farmer groups, cooperatives and brands in the region.
Related: Rice · All GI products · All crops
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